TouchingLight is a shelf display that lights up when customers either touch or select a product off the shelf. In essence, when customers select a competing brand off the shelf, your display lights up, catching their attention! Take market share! Launched in mid 2015, our patented LED display is quickly winning the confidence of renowned global brands.
The display briefly lights up and then fades away, using little energy and thus becomes an unaggressive nonverbal communication device. Further, it is portable and can be easily moved around in the shelf environment. The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly.
Through vibrations caused by taking a product off the shelf, the TouchingLight display briefly lights up, displaying the message in a bright light, shortly after it fades away using little energy. Hereby you're creating an opportunity to encourage a customer to make a last minute choice. TouchingLight increases the likelihood of sales for your brand. Furthermore, TouchingLight is portable and can be easily moved around on different shelves. The actual display is LED backlit, meaning that your normal labels can be inserted into the display and changed any time.
Highlighting a reduced price
(i.e. 10% off or similar)
An alternative product is on offer
(i.e. could be a competing brand making a similar product, competing for market share)
If multiple items purchased
(Discount is given if buying more quantity of the same item)
Combination of items purchased together
(i.e. Chips reminded to buy dip, razor reminded to buy blades, coffee reminded of filters etc.)
Remind customers about an ecological alternative
(This product has eco labeling, like Fairtrade)
Recipes are available for these items
(Buy product and get recipes for free)
Display can be easily attached to any shelf system
LED display: 95 x 50 x 2.3 mm
Panel is illuminated from the back and removable plastic holder is placed on top
Mercury-free, recyclable batteries
Sensor detects vibrations and sign lights up
Typical labels that are easy to replace
Can be easily and freely moved around the shop
No burden to the environment, no power wastage, as display only lights up when needed
TouchingLight can already be found in retail stores across Sweden. Global and well-known brands in the beverage, dairy, tobacco and food industry are already using TouchingLight displays. Due to the ingenious way of grabbing customers’ attention at the time of the purchase decision-making, they are taking market shares.
TouchingLight is a patented technology held by Swedbrand Group. Our innovation agency’s (Swedbrand Innovations) role is to develop and create patented technologies. Our key goal is to strengthen our customers’ brands. Our core is in packaging, but with freedom to venture beyond in order to serve our clients future needs. We currently hold patents for TouchingLight and TopFlow. For more information about Swedbrand Group and Swedbrand Innovations, visit swedbrand.com/group
"We were looking for a portable shelf display that would catch the customer’s attention by being lit constantly. However, the life span of the batteries of such a device would be insufficient. By keeping a sustainable mindset, TouchingLight rectified this issue by lighting up for one second after sensing the vibrations from the shelf. One of the many usages for TouchingLight is that it can display whatever message the brand wishes to enhance in their marketing campaign. We wanted the display to be simple while covering the complex technical side, which was the filtering out the irrelevant types of vibrations on the shelves, caused for example by the normal buzzing sound found in most refrigerators."
Carlos de la Fe, Inventor, and Chris Magnusson, Director, Swedbrand Ltd.
Swedbrand Group is a global company focused on building brands through packaging.
Founded in 2006 by Swedish nationals, the company serves international clients in 17 countries.
We have the pleasure of working with some of the world’s leading brands as well as emerging entrepreneurial ones in Food & Beverages, Fashion, Retail, Luxury and Technology.